Marc Andreessen told the world, back in the Dark Ages, that software is eating the world. And it did. It ate all the ‘doing’: the production, distribution, optimization, logistics, etc. Now AI is commoditizing software, generating and replicating everything. Scarcity, exemplified in business by the mindset of Zero to One (be a one of one!) is not a thing anymore. Now that every advantage can be smashed by code, and every product can be reproduced by prompts, tokens, and time, undifferentiated abundance is the new new.

When differentiation becomes impossible, or at least irrelevant, what then? Your blue widget is not really different from their green widget, and at best you’re trying to rely on brand (ours is BLUE, yo) to create that differentiation. One to Zero – the book to come – tracks meaning’s ascendance over monopoly, and confronts Silicon Valley’s organizing logic of exit — from a company, the planet, and the body itself.

Binary computation didn’t just power digital technology. Over time, it supplied Silicon Valley with its governing metaphor: reduce, decide, optimize, win. From there, a technical logic hardened into a broader worldview — one that privileges certainty over ambiguity, focus over range, legibility over depth, and dominance over entanglement. That worldview then built institutions that reward minds most fluent in those terms and calls the result merit. What looks like neutral selection is really a narrowing function. The consequence is not merely cultural bias, but structural incompleteness: a civilization-shaping system that systematically fails to register forms of value it was not built to perceive.